About Udjenza

Who we are, what we do, and why we do it

Who we are

Udjenza is an arts production company based in Malta and founded in 2021 by creative producer and theatre director Toni Attard.

Udjenza, is an ode to the audiences we had come to miss over the course of the pandemic and the patrons who keep the arts alive. By producing a diversity of independent productions across different genres and for all kinds of audiences we come together and thrive for our audience’s enjoyment.

Udjenza creates artistic projects that spark curiosity and instill happiness amongst those who create and those who experience our work, whether it be a theatre production, musical, variety show, exhibition or hybrid performance. 

There’s a lot going on behind the scenes of this young production company, several works in progress, others in R&D and others returning for your enjoyment in the months to come. 

We’re driven by our core values, which fuel our passion to continually collaborate with local and international artists and creatives. 

Meet us where the arts meet. Let’s make memories together.

Our Values

Who we are and what we stand by.

Curiosity

We are curious about how we can make sense of the world around us through the arts, creating different artist projects for different audiences. 

Creativity

We pride ourselves on working with a network of like-minded creatives who strive to create memorable projects that speak to our audiences on a variety of levels 

Diversity

We don’t like to limit ourselves, and our projects are a testament to this. We aim to push boundaries with artists who dare to challenge themselves and their craft. 

Happiness

We like happy people. The arts make the world a happier place and that artists contribute to the wellbeing of society. 

Meet The Team

Toni Attard

Founder & Director

Founder and creative producer of Udjenza, Toni Attard is a Maltese theatre director, actor, cultural and creative industry specialist. He served as artistic director for 4 editions of ZiguZajg Arts Festival and is co-founder of ‘Opening Doors’.

He is active in arts advocacy and is a co-founder of the Malta Entertainment Industry and Arts Association. He served as a guest director of the Malta International Arts Festival and co-programmer for the cultural programme of Malta’s Presidency of the Council of the European Union s also the artistic director of EuroPride 2023. He currently holds a coveted position as a member of the expert panel for the selection and monitoring of the European Capital of Culture, a first for a Maltese national.

Laureen Agius

Events & Operations Manager

Laureen is the Operations and Events Manager at Culture Venture and Udjenza. With over 15 years of experience in Wedding and Event planning in tourism, she is dedicated to organizing and being organized in all that she does.

As an Events Manager, she manages your event and makes sure that all is done promptly. Whilst you enjoy your event, she will be the one at the back making sure that everything is executed as per plan.

Outside her work, she loves playing tennis, listening to music, dancing, and running after her little one, because she needs to keep fit somehow! She also loves traveling and is a huge foodie so, if you have a new recipe make sure to pass it on to her because she likes being hands-on in the kitchen, as long as she’s not making macarons, in that case you can keep that recipe to yourself!

Maria Spiteri Zahra

Projects Coordinator

Maria Spiteri Zahra is the Projects Coordinator at Udjenza. Her responsibilities include managing administrative tasks, facilitating communication between management, artists, technicians and stakeholders, and coordinating the technical and logistical requirements for stage setups. Before joining Udjenza, Maria successfully coordinated ZiguZajg and “Il-Festa tal-Festi”.

Maria is also a bassoonist and contrabassoonist with the MPO. She has also performed with several orchestras abroad, such as the World Youth Orchestra, Orchestra dell’Arena di Verona, Orchestra Italiana del Cinema and the Accademia del Teatro alla Scala. When she’s not working her magic in the office or on stage, Maria loves spending time with her family, travelling, or whipping up delicious meals in the kitchen.

Gianluca Mifsud

Creative Associate

Gianluca Mifsud is a creative specialising in various aspects of the performing arts. Graduating from PPA Guildford with a BA (Hons) in Performance (Musical Theatre) in 2021 and currently a Full-Time Creative Associate with Udjenza. As a freelance performer, Gianluca has portrayed roles such as Kenickie in Grease, Pepper in Mamma Mia!, The Beast in Beauty & The Beast and Bassanio in Merchant of Venice.

His directorial work includes Popolazzjoni: 4 with Ħassle Mejjet, Chaos with Masquerade and The Trial of Nina at Żigużajg Festival. Beyond performing and directing, Gianluca wears different hats in theatre production, with roles like Producer (3X3 – A Triple Bill of New Theatre), ASM (The 39 Steps), Marketing Manager (Magdalene), and Production Manager (L-Aħħar Siġra).

Sean Borg

Marketing Manager

Sean Borg is a Marketing Professional and Freelance Artist, and works as a violinist, singer, and actor. His marketing expertise lies in the cultural sector, and has served as a Marketing Officer for Valletta 2018 – The European Capital of Culture as well as worked as a Marketing Manager at Teatru Manoel.

He has since transitioned to freelance marketing, successfully running campaigns for cultural entities such as Udjenza, Saydon Studio, Du Theatre, FM Theatre Productions, More or Less Theatre, Revamp Malta, The New Victorians and Masquerade to name a few. In 2023, Sean produced Teatru Mużikali, a docuseries chronicling Malta’s musical theatre scene and its evolution and in 2024 Sean was a co-producer for Il-Każin tal-Imqarbin, an original musical by Luke Saydon.